12 Effective Strategies Apple Uses to Create Loyal Customers May 15, 2008
The brand success of Apple is not a result of dumb luck. It's all part of a very well-thought-out plan to deliver strong products and create a loyal Apple culture. Find out more about these and other marketing strategies Apple employs to achieve its tremendous customer loyalty.
Lifehacker's Top 10 Things You Forgot Your Mac Can Do May 14, 2008
Macs may be more expensive, and Mac users more elitist (ahem), but blind Apple loyalty aside, there are a number of neat features bundled into your Mac which make it super useful and fun. We've covered dozens of Mac tips over the years in these pages, but today we're highlighting ten lesser-known Mac tricks that come baked into Leopard.
Intel Confirms Atom-based Larger iPhone (Mini-Tablet)? May 14, 2008
According to ZDNet.de, Intel Manager Hannes Schwaderer confirmed that Apple would be using the Intel Atom processor in a future version of the iPhone. The new model will reportedly be a larger model with a 720x480 pixel display, correlating with circulating rumors about a mini-tablet device rumored...
10 Million iPhones by Year’s End? NP. May 14, 2008
Over the past two weeks alone, Apple has inked new deals with wireless carriers in Asia, India, Italy, Australia, Singapore and Canada. What's truly interesting, however, is that some of these agreements are non-exclusive, meaning the iPhone will soon be available through multiple carriers in countries such as Italy and Australia.
Official: HBO now on iTunes May 13, 2008
Episodes of Rome and The Sopranos pop for $2.99 while The Wire and Sex and the City (yes the complete series) go for the iTunes "standard" pricing of $1.99. We just fired-up iTunes and confirmed it just like the rumor predicted. With Apple backing down from its strict, flat-rate pricing...
Steve Jobs to showcase OS X, iPhone platforms at WWDC May 13, 2008
Apple announced Tuesday that a team of Apple executives, led by CEO Steve Jobs, will kick off the company's annual Worldwide Developers Conference (WWDC) with a keynote address beginning at 10:00 a.m. on Monday, June 9, 2008 at San Francisco's Moscone West. This year's WWDC will showcase two revolutionary development platforms, the ground-breaking
Use an iPhone to Slim Down Your Wallet May 13, 2008
Rather than reducing his membership cards to just one club card, he scanned his membership cards to his computer, then synced them to his iPhone as an album called WalletCards.
So much for my time away from the computer May 13, 2008
Two things about me: 1) I always have my nose buried in my iPhone. 2) I always have Google Reader open in my web browser at home. Putting those two together, you might have thought I was a heavy user of the Google Reader app for the iPhone, but I really wasn’t. I did like it a lot, but only in spurts.
Could Apple, NBC Be Patching up Differences? May 13, 2008
Apple and NBC Universal engaged in one of the more spirited feuds of 2007, when the two companies parted ways over pricing at the iTunes Store. While NBC programming remains absent from the US version of Apple's online store, the two companies could be taking steps to resolve their differences--at least on the other side of the Atlantic
Apple Stock may skyrocket based on new iPhone deals May 12, 2008
Apple's stock is likely to go higher than expected based on a spate of iPhone agreements the company has forged, says analyst Shaw Wu of American Technology Research. Wu in fact suggests that the potential market could "more than triple" in 2008, from 150 million people to approximately 470 million.
AT&T now showing "iPhone Black" model in device listing May 12, 2008
AT&T Wireless, Apple's exclusive iPhone provider in the United States, is now listing a second model of the iPhone in its device database called "iPhone Black," AppleInsider has been informed. Screenshots after the jump.
Latest iPhone 2.0 Firmware Has 3G On/Off Option May 10, 2008
Earlier today we posted a screenshot on our iPhone section that claimed to depict an new On/Off option to enable 3G speeds. This new preference was found in the latest iPhone 2.0 Beta 5 distributed to developers. Be default, the preference is hidden, but one developer claims to have activated i...
The OS X desktop as music video May 10, 2008
A digital filmmaker named Dennis Liu has made an amazing video for The Bird And The Bee's lovely song "Again & Again". The set? His Mac desktop. You sort of have to see it for yourself to understand; luckily, Dennis has dropped it on YouTube so that the world can see it in low-res glory.
Online Apple Stores out of iPhones May 10, 2008
Often seen as the last reliable sources for iPhones, Apple's online stores in the US and UK have stopped taking orders for any model of the device.
Stolen MacBook Victim Uses iSight to Bust Thieves May 10, 2008
A White Plains, NY woman who was the victim of burglary, including her MacBook, used the Back To My Mac screen sharing feature to turn on her webcam and capture images of the unwitting culprits using the computer. As a result, police were able to arrest the thieves and recover most of the stolen goods.
AT&T Changes its Mind Again, No Hotspot Access for IPhone May 10, 2008
AT&T has flip-flopped yet again on the issue of iPhone customers getting free access to AT&T hotspots. While yesterday the iPhone plans page clearly stated that access to the hotspots was included with all plans, that statement is now gone again. Hey, AT&T: why don't you make up your minds and be clear about this? This is ridiculous
The next big Apple push: Mac gaming? May 9, 2008
Interesting idea about Mac making another big push into gaming. But forget a Pippin II, or an iMac gamers' edition ... this theory is all about mobile.
Apple developing 3D gaming controller for Apple TV May 9, 2008
Apple in a new patent filing reveals that it is developing a 3D remote control system for its Apple TV setup box that would mimic the functionality of the Nintendo Wii controller and also deliver some features akin to its multi-touch technology on the Mac and iPhone.
AT&T Officially Lists Wi-Fi Hotspot Access with iPhone Plans May 8, 2008
AT&T's iPhone website (under 'Plans' tab) has been updated to reveal that each iPhone plan now includes access to their "more than 17,000 Wi-Fi hotspots, including Starbucks all for use in the U.S."It was first revealed last week that AT&T had quietly begun offering iPhone users access to thei...
